How we built a developer tool from scratch and brought it to market — product design, engineering, brand, and GTM under one roof.
The Problem
AI coding assistants like Claude Code, Cursor, and Windsurf are transforming software development. But they share a fundamental limitation: every new session starts from zero. Context is lost. Preferences are forgotten. Lessons learned evaporate.
Developers compensate with manually curated rules files and copy-pasted notes, but it's fragile, tedious, and doesn't scale. The market needed a real solution — one that worked locally, respected privacy, and integrated seamlessly.
The Solution
SAME is a ~10MB Go binary that gives AI coding agents persistent, semantic memory. It runs entirely on your machine — no cloud, no accounts, no API keys for core functionality. Memories are stored in SQLite, embeddings are generated locally via Ollama, and context is surfaced automatically through MCP integration.
Our Role
SAME isn't a client project — it's our own product. We handled every layer, from architecture decisions to community strategy, demonstrating the integrated creative + technical model that defines Thirty3 Labs.
Go backend, MCP server, installer scripts, CI/CD
UX flows, CLI interface, documentation architecture
Naming, visual identity, tone of voice, positioning
statelessagent.com — landing, docs, SEO, LLM integration
Documentation, blog posts, social content, launch copy
Launch strategy, community seeding, distribution channels
Results
SAME launched as a fully realized product: binary downloads, cross-platform installers, comprehensive documentation, and a clear competitive position against well-funded alternatives like Mem0 ($24M raised) and built-in solutions from major AI tools.